Category Archives: Branding
I’m sorry for not posting in such a long while but I’ve taken on a full-time job and it takes up a lot of my time along with the freelance assignments I’ve been picking up along the way. I do promise to post more in the future as I am continuing to teach myself Cinema 4D and I’ll be starting a silk screen printing class at the School of Visual Arts in NYC taught by Sara Varon. In the meantime, I figured I’d write a little about a project that I’ve been working on with my friend, Morgan Chen, and the owner of Network Makers, Nikola Stojsin. We’ve been working on the rebranding/redesign of Network Makers with the end result being not only a new look but new collateral packaging and new promotional items for Nik to give to prospective clients.
The first thing that I started with was the Network Makers logo. I just wasn’t a fan of what Nik had had before but I did think that it did have the beginnings of a better logo. The old logo looked like it was an “N” and “X” instead of an “N” and an “M”. It also looked kind of flimsy. I ended up sliding the “X” bar over to the right so that the “N” and “M” became one shape, I then went with a lighter blue, and added a second color – grey. I also made the “N” a little more dynamic. I think that it works better than the prior logo. What do you think? To see another logo treatment please check out the Network Makers logo page in the logos section of the M+PBG website.
Below is a sample of one of Network Makers’ employees’ cards. I intend to play off of the angles of N/M logo by utilizing slanted lines, shapes, and die cuts in the design of the letterhead and the other collateral packaging.